Star Wars #WheresRey: Social media keeps brands connected with what customers want

Social media gives consumers the ability to speak directly to brands and enable brands to establish two-way communication with consumers.  It’s the conversation that’s important on social media.  By consumers using their voice on social media, they can change brand strategy.  Recent toy brands felt the wrath of consumer frustration this winter. Read more…

Hit the bullseye: Why Target sponsored a live music video at the Grammys.

A recent pioneering live-video experiment was a Gwen Stefani live music video sponsored by Target during the Grammys.  This event made network broadcasting history as the singer introduced her new music video during a live-televised event.  Throughout he music video Target’s brand colors and logo were featured. Read more… 

SEO strategies: Impact of voice search and Google direct answers

In 2011, Google launched voice search, a manner in which users can speak their searches instead of relying on a keyboard.  The voice recognition software and technology has improved significantly and consumers are catching on.  A recent Mildmeld study of 1,800 adult smartphone users reported 60% had recently started using voice search in the past 12 months. In our fast-paced digital environment consumers look for quick and relevant information by utilizing voice search.  Read more…

Shopping without a smartphone: A disconnected experience.  Most consumers admit to using smartphones while shopping in-stores.

Recently, I located an item significantly lower priced at Target compared to other online retailers.  In addition, Target offered a free gift with the purchase which was an added bonus.  Upon arriving at the store location, I realized I did not have my smartphone with me and I’ll admit I’m part of the 90% of consumers that utilize mobile phones while shopping in-stores.   Read more…

Did you notice enchanted devices and the influence of the Internet of Things in the #SB50 ads?  IoT is here to stay.

The Internet of Things (IoT) refers to device-to-device network communication including various consumer household objects.  Although these enchanted objects seem magical to us now, they will soon become the norm as IoT reach and functionality builds. Take for instance, the Super Bowl 50 commercials.  Several ads featured IoT functionality.  Did these ads stick out to you as you watched #SB50?  Read more…

Moments that matter: Our fast paced digital world

Over the last year Google has been promoting “micro-moments”. As our digital world becomes more socially interwoven and fast-paced it is critical that brands identify touchpoints in order to connect with consumers. Brief moments or decisions equate to moments; add mobile to the process and they become micro-moments.  Read more…

Brands missed the boat prior to #Blizzard2016: Personalization

To prepare for #Blizzard2016, Maryland state officials told us to be prepared to be stuck for days.  Stockpile food.  Hunker down.  Consumers made a run on grocery and big box stores for supplies.  Bread, water, milk, and eggs were on short supply.  Grocery stores even featured Ice-Melt in their entry ways.  Shovels and snowblowers were out-of-stock.  Read more…

Emerging Media: How to connect with consumers in today’s digital environment

With the emergence of Web 2.0, consumers and businesses are looking for innovative ways to connect.  It is no longer effective for brands to be one-sided, to just push a message to an audience or potential customers.  It is crucial to use emerging media platforms and technology… Read more…

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